Background
A mid-sized staffing agency specializing in manufacturing and light industrial placements struggled to generate consistent new client leads. Their sales team faced challenges with cold outreach, low response rates, and limited time to dedicate to lead generation. Despite offering excellent services, the agency lacked a streamlined sales process to secure meetings with prospective clients.
Recognizing the need for expert support, the agency partnered with SBG Consulting to implement our Sales Process Outsourcing (SPO) services.
Challenges
- Low Client Engagement: The sales team was unable to secure regular meetings with new prospects.
- Inefficient Lead Generation: Their outreach relied on outdated lead lists with high bounce rates, limiting the impact of their campaigns.
- Limited Resources: The internal team lacked the capacity to focus on strategic sales efforts while managing existing client relationships.
Solutions
SBG Consulting implemented a targeted SPO strategy, including:
- Custom Lead Generation: Delivered 550 highly targeted leads per month, complete with verified contact information, ensuring quality and relevance to their niche market.
- Email Marketing Campaigns: Designed and executed engaging email campaigns tailored to resonate with prospective clients, improving open and response rates.
- Branded Collateral: Developed professionally branded lead magnets to drive interest and establish the agency as a trusted partner.
- Detailed Reporting: Provided weekly reports with performance metrics and hot leads, enabling the sales team to focus on high-priority prospects.
Results
- Increased Client Meetings: Within the first three months, the staffing agency secured new meetings with potential new clients.
- New Contracts Signed: These meetings resulted in five new client contracts, adding more to their projected annual revenue.
- Enhanced Efficiency: The sales team was able to focus their efforts on high-value conversations, leading to stronger client relationships and faster deal closures.
SBG Consulting’s SPO services empowered this staffing agency to overcome their sales challenges, transforming their lead generation process into a predictable and scalable system. By outsourcing critical sales functions, the agency not only expanded its client base but also gained the time and resources needed to focus on delivering exceptional service to their new and existing clients.